The Healthy Drinker Logo

Practical info for the smarter drinker

Blending Balance, Booze and Beer Runs

Cookies and milk. Peanut butter and jelly. Beer and sports. You don’t question why these things go together — they just do. Fitness freaks are combining their favorite athletic activities with their favorite frothy follow-up beverages. Yoga and marathon running are becoming inseparable from beer. These pairings are hot, hot, hot — and here’s why:

Shared locations. Small businesses and corporations alike are working to target millennial customers. They’re educated, picky and have discretionary income that makes them the ideal audience. Local craft breweries — a millennial favorite — are sharing their space with hip yoga studios to maximize space because they are targeting the same consumers. Yogis can come practice their moves and enjoy a refreshing, post-class refreshment.

Celebration. The main purpose of yoga is to stretch, relax and celebrate the place you’re in — and nothing says celebrate like raising a glass at the end of the day.

Potential health benefits. According to a study by Technische Universitaet Muenchen in Munich, the compounds found in beer can play a part in recovery and illness prevention in athletes. In the study, beer drinkers experienced greater immune system support, shorter colds and milder infections post-marathon racing. Beer can serve as a re-hydrator after your marathon run. Most American beers are approximately 90 percent water with an alcohol by volume of approximately 4.6 percent, which makes this post-race drink a protein with a third of the calories coming from carbohydrates. Beer also contains ethanol (like red wine), which lowers bad cholesterol and increases good cholesterol, making it heart-healthy.


Leave a Comment